Alex Peterson

Director of Research
"If you do not change direction, you may end up where you are heading."

Growing up, I always thought that I'd work at one of my family's businesses, despite not having any passion for it. After graduating from the University of Oregon, I worked in a variety of roles at our businesses, filling in where needed and suffering through my days until I realized it wasn't sustainable. To give me space to consider what I wanted to do for a career, I left the family business and took a year abroad with my wife in Thailand and Europe. Although my brothers and I had at that point been investing in multifamily deals and single-family flips for nearly 10 years, I never considered it a career path. While abroad, I worked on excel-based models to help my brothers and me rate deals, and when I received compliments on those models from friends working in commercial and residential real estate, a lightbulb went off and I decided to try out brokerage. While brokerage wasn't the path for me, it helped me discover that what interested me most was the data that drove decisions. I moved to an analyst position, first at a brokerage, and most recently at a top 10 property management company, where I found my niche and passion in providing actionable information to clients and coworkers and built systems and processes that supported that goal. Although I have successfully implemented various technologies to enhance those processes, I have also found that incremental changes to existing systems can be just as impactful. I work hard, but I'm also a firm believer in work-life balance as a driver of performance. When I'm not researching markets or ways to improve our toolset, you can find me enjoying everything Portland has to offer with my wife and dog: trails, parks, concerts, and the food scene.

If you do not change direction, you may end up where you are heading.