Nicole Dansereau

Director of Marketing Strategy & Brand
"“You’re not supposed to give people what they want, you’re supposed to give them what they don’t know that they want yet.” - Diana Vreeland"

I love the process of storytelling: Laying out the data pieces, putting them in mint order, sharing with appropriate audiences, and gaining insight from segment behaviors. Information flow and energy is a communications aspect that I love to perfect.

I have a passion for aesthetic, accuracy, and analysis. I've spent my career stepping into the shoes of audience members, learning about content value, presentation, and perspectives.

Marketing is unique in that we have the privilege in serving everyone — our team, our clients, and our brand — with solid, rich, and consistent support. I am dedicated to white glove service within CPX and outside of it; it’s a magnificent route to building relationships. Precisely anticipating client needs is my favorite challenge. From kickoff to debrief, my goal is to learn and enjoy successes together. The question always becomes, "How can we do better, work smarter?”

My lifelong focus is feeling good through wellbeing practices, listening to music, getting in water, and spending time in beautiful environments while celebrating life with my beloveds.

“You’re not supposed to give people what they want, you’re supposed to give them what they don’t know that they want yet.” - Diana Vreeland